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Business Resources
for Artists.

Everything you need to start, build, and sustain your creative business in the Roanoke Valley — guides, local links, regional organizations, and step-by-step support.

How to Start a Small Business
as an Artist

01

Get Your Business License — by Locality

Each locality in the Roanoke Valley has its own process for obtaining a business license. Find yours below and start there first.

The Commonwealth of Virginia and the federal government also require the following:

  • Corporations must file incorporation papers with the Virginia State Corporation Commission — call (804) 371-9733 or visit scc.virginia.gov
  • Businesses using a fictitious or assumed name must register it with the Virginia SCC
  • Businesses not using a sole proprietor's SSN must obtain a Federal EIN from the IRS — visit irs.gov
  • All businesses must register for Sales and Use Tax with the Virginia Department of Taxation — call (804) 367-8037 or visit tax.virginia.gov
Pro tip: Always keep printed copies of everything. Most government offices prefer paper documents when personal identification information is involved.
02

Choose How You'll Sell Your Art

Where and how you sell shapes everything — your brand, your pricing, your schedule. Think through both physical and digital options.

Need a website? Reach out via the RVAC Consultations page and we'll help you get started with Square, Etsy, or a DIY site.
03

Define Who You Are as an Artist

Your identity as an artist translates directly into how people see you as a business owner. This is where branding begins — and it starts with you.

  • Made mistakes? That's okay. Show change, live it, and customers will believe it.
  • You are the primary marketing method for your small business and art.
  • Branding first, marketing second. Know who you're talking to and what you'll say before you start spending.
04

Know What You're Investing — Time, Money & Mental Health

Time — Time management is critical, especially if you have a full-time job. RVAC can help you build a schedule that works.

Money — You'll be funding from your own pocket or donations. Grants and loans exist but take planning.

  • Grants typically require completing a project and documenting progress set by the grantor.
  • Loans work like student loans — only take them out once your business has started, or they attach to your personal finances.

Mental Health — Getting started can feel overwhelming. Find your balance and trust your instincts. Asking for help is encouraged in the collective.

Marketplace Mental Health Insurance is available for small business owners through Medicaid.

Regional Organizations
& Partners

Arts Organization
Roanoke Arts Commission
roanokearts.org
Museum
Taubman Museum of Art
taubmanmuseum.org
Performing Arts
Mill Mountain Theatre
millmountain.org
Arts Funding
Roanoke Cultural Endowment
roanokeculturalendowment.org
Free Business Advising
Roanoke Regional SBDC
roanokesmallbusiness.org
Community Guide
Get2KnowNoke
get2knownoke.com
Community
It's Here Roanoke
itshereroanoke.org
Gallery
Alexander/Heath Contemporary Gallery
alexander-heath.com
Gallery
Art on 1st Gallery
arton1st.org
Live/Work Studios
Aurora Apartments & Studios
garlandpropertiesva.com
Gallery & Studio
Left of Center Art Space
leftofcenterartspace.com
Art Markets
Grandin Village & City Markets
Grandin Village Market · Downtown Roanoke City Market
Higher Education
Hollins University Arts
hollins.edu
Higher Education
Roanoke College Arts
roanoke.edu
Higher Education Gallery
Olin Hall Galleries
roanoke.edu/olingalleries

Need personalized guidance?

Book a one-on-one consultation with Sebastian or Gabrielle — we'll walk through your specific business questions together.

Book a Consultation →