Roanoke Valley, Virginia

Artists who
thrive in
business.

Ending the "Starving Artist" — one business at a time.

RVAC gives artists in the Roanoke Valley the business education, community, and studio space they need to build truly sustainable creative careers.

Serving Roanoke, Salem, Vinton, Botetourt, Franklin, Alleghany & Covington
RVAC — Est. 2024
"Your art is your business. Let's build it right."
7 Counties & Cities

The Roanoke Valley Arts Collective mission is to end the "Starving Artists" by helping artists start and reform their businesses to be sustainable. The collective aims to build an inclusive network of regional arts, develop programs, workshops, and socials for new and emerging artists, local business owners, and supporting patrons.

🏛️

Business Education

Practical workshops on pricing, finance, legal basics, marketing, and more — taught in the context of the creative economy.

🎨

Studio & Gallery Access

A growing open studio and makerspace equipped with ARTSMARTS tools, plus gallery space to exhibit and sell your work.

🤝

Community & Network

Socials, critique circles, and direct connections to regional advisors including our SBDC partners — because no artist builds alone.

Education built for artists
who mean business.

Quarterly workshops tackle the business side; monthly classes build your practice and your community. All experience levels welcome.

Quarterly Workshop
Brand Identity Training
Discover your artistic identity, define your audience, and build a brand that tells your story.
Quarterly Workshop
Social Media Management
Platform strategy, content creation, SEO vs. AEO vs. GEO — get found and stay relevant.
Quarterly Workshop
AI in Business
Learn practical AI tools, prompting techniques, and how to ethically integrate AI into your creative business.
Quarterly Workshop
Square 101
Point-of-sale, banking, logistics, and website design — all in one hands-on Square session.
Quarterly Workshop
Networking Made Easy
Break the ice authentically. Body language, tone, and where to find your people in the Roanoke Valley.
Quarterly Workshop
Meet Your SBDC
A live introduction to your Roanoke SBDC advisors — Q&A, resources, and real connections.
Quarterly Workshop
Find-ance Yourself!
Financial tracking, QuickBooks, taxes, budgeting, and funding opportunities for creative businesses.
Quarterly Workshop
Is The Price Right?
Build your own pricing equation, stop underselling your value, and learn to sell with confidence.
Monthly / Bi-Weekly Class
Wet & Dry Circles
Open drawing and painting sessions. Work at your own pace across a variety of styles and subjects. Great for building skills and your portfolio.
Monthly / Bi-Weekly Class
Product Photography
Learn to photograph your work for portfolio, social media, your website, and digital marketplaces. Professional results, no studio required.
Monthly / Bi-Weekly Class
Critique Circles
Gather with fellow artists, share your work, and give and receive honest, supportive feedback. Come ready to feel a little uncomfortable — and grow.
Monthly / Bi-Weekly Class
Audio-to-Visual Pairings
Music, lyrics, spoken word — use audio as creative fuel to make visual art. Fosters collaboration and genuine community between artists.

Workshop schedules and registration announced via newsletter. Join free to stay informed →

Access built to be affordable.

We built our tiers with one goal: no artist should be priced out of the support they need. Any artist, at any experience level, is welcome.

Tier 1
Free
Always
Free Membership
  • Access to RVAC website resources
  • Artist-focused newsletter
  • Roanoke Valley artist network
  • Workshop & social notifications
  • Daily studio/makerspace offer
Tier 3
Sponsor
For local businesses
Business Sponsor
  • Advertisement on all marketing materials
  • Bi-weekly newsletter feature
  • 4 annual creativity consultations for your team
  • Prominent community recognition

Founded by artists,
built for artists.

SH
Sebastian Harlow
Co-Founder

Sebastian co-founded RVAC in 2024 after examining the gaps between creative talent and business viability in the Roanoke Valley arts community. He leads programming development, business consultation, and the RVAC advisory infrastructure.

GK
Gabrielle King
Co-Founder

Gabrielle brings deep experience as a practicing artist and business owner (The Slap Shop LLC) to RVAC's operations. She leads community programming, studio operations, and artist consultation alongside Sebastian.

Art The Smart Way — RVAC Studio Partner

ARTSMARTS is the equipment and supplies partner powering the RVAC studio and makerspace. Through this partnership, RVAC members have access to professional-grade tools to create, experiment, and build their business — without the overhead of owning it all themselves.

Studio EquipmentProfessional tools for artists at every level
Supplies AccessMaterials available in the shared makerspace
RVAC IntegratedSeamless access for Working Members
artsmarts.coLearn more at the ARTSMARTS website
Roanoke Valley Arts Collective

The starving artist
stops here.

"We built RVAC because we believe every artist deserves a sustainable creative career — and the community to help them get there."